Interactive Labs is collective of creative interaction designers and developers who work together and individually to meet the specific needs of Interactive Labs’ clients.
Feel free to browse our extensive and diverse portfolio of work
Project teams are assembled to suit specific need of each project, ensuring maximum efficiency and therefore ensuring a cost effect solution for you the client.
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Collaborating with PokedStudio for graphic design and illustration, we were commissioned to design and develop a multiple choice Flash Game, that would function as a on-line learning resource for relevant library staff. The game is fairly straightforward in it's navigational architecture, however under the hood the game implements some advanced functionality such as complete Multi-language support, currently supporting both English and Welsh. The game also implements accessibility functionality by providing an interface that is completely controllable via the keyboard and is compatible with screen readers.
Completed:27/02/2009
Client:National Library of Wales




This project required the development of a series of animations and interactive graphs. One of particular note features an elegant timeline visually responding to user interaction in a slick manner. The popup bubbles listen to the playhead's location and popup when the playhead reaches the desired position, this allows a lot of freedom to change tack mid animation. The other point of note is how the playheads speed and acceleration is keyed in, the playheads position across time is derived from a hidden path that rises and falls to guide the playheads acceleration and speed. This then can be easily tweaked visually to hand craft subtle changes in speed over time.
Completed:01/02/2009
Client:Precedent.co.uk
Web Link:Click Here



The Plugin-Design sites development employed AS3's scaling functionality to maximize the impact of the background imagery. As a side note the site is made up from a number of external components that are loaded at runtime to reduce the overall load speed, meaning that some of the pages are only 20k and seem to load instantaneously on a broadband connection.
Completed:22/01/2009
Client:Plugin-Design
Web Link:Click Here


Quirky animated form developed for Polyesterland.net. The form allows users to add their name and partner to an event guest list. As soon as the form has animated in the user can enter their details, as the user hovers over the submit button the fox nods his head in anticipation. When the user presses the submit button the fox wags his tail in satisfaction.
Completed:15/01/2009
Client:Polyesterland.net










Commissioned by Precedent.co.uk to develop a Flash Game for the Intellectual Property Office to inform the user the in's and out's submitting a good patent application. The user gets to choose an invention to take into the Patent Pit, and answer multiple choice questions regarding the specifics of a suitable patent application. The game combines quirky comic visuals, animation and monolog to deliver the experience. The games storyboard was created by Nuria Knox of Noveltouch.co.uk and the visuals where drawn by the Intellectual Property Offices own in house illustrators.
Completed:02/12/2008
Client:Precedent.co.uk
Web Link:Click Here




Precedent.co.uk commissioned the development of an interactive map for their client ECHarris, while they designed the concept and visuals. Interactive maps are always of a particular challenge, this one was no exception, the map used clever bitmap swapping to achieve the seamless zooming between levels of zoom.
Completed:02/12/2008
Client:Precedent.co.uk
Web Link:Click Here






Interactivelabs once again has collaborated with Polyesterland.net to design and develop a dynamically driven multi-language Flash website for the Hotel Pergynt located in Norway. Polyesterland as previous projects developed the initial concept and visuals, while Interactivelabs developed the bespoke CMS and website. The site was developed using AS3, XML, PHP and MYSQL facilitating this unique and contemporary user experience.
Completed:05/08/2008
Client:Polyesterland.net
Web Link:Click Here




Flash deployed online presentation of the Aquai-Mod valve. The main bulk of the work involved animating a visual demonstration of how the valve works in relation to existing technology. ActionScript was used to generate animated bubbles randomly and control their velocity and despatch rate.
Completed:15/04/2008
Client:Aquavent UK Ltd
Web Link:Click Here


Advertising campaign featuring a vibrant uber fish to provide the vehicle to differentiate the new Coreprint Version 3 software from it's rather drab and un-inspiring competitors. The illustration and graphics were deployed via print, web and merchandise.
Completed:02/11/2007
Client:Vpress




Version 3 of the print management software Coreprint differed significantly from the previous version in terms of technology and innovation hence an entire GUI redesign was required. Previous versions of the GUI heralded more of a software feel, where as the design for this version leans toward a more Web 2.0 approach. The current colour scheme of the GUI reflects the Vpress' branded colours, but careful design allows the whole system to be re-colourised in a matter of minutes by modifying a Photoshop template.
Completed:23/10/2007
Client:Vpress Ltd









In collaboration with PokedStudio.com, interactivelabs designed and developed the exciting Flash game Nanw's Great Adventure for the National Library of Wales. The initial brief required an interactive experience for children that provided adventure and exploration deployed in both the Welsh and English language. Our solution for this was to use a 3 Dimensional Isometric Environment full of puzzles, clues and hidden objects. The main object of the game is for the user (Nanw) to find and retrieve several of the Libraries most valuable artifacts, upon the return of each of the artifacts the user learns a little about the artifact and why it is so important to Wales' heritage. PokedStudio's main priority focused upon the games' graphical design and illustration while Interactivelabs designed and developed the games' engine and all the other extremely complex game features such as a 100% dynamic multilanguage environment, dynamic character speech and accessibility options. The design of the game engine was such that the individual screens and objects could be easily redesigned and ordered to customise the gameplay. As mentioned above every single piece of text within the game is external to the Flash game allowing fast and efficient modification.
Completed:30/05/2007
Client:National Library of Wales
Web Link:Click Here


Once again Interactivelabs teamed up with Norway's Polyesterland to deliver this XML driven Flash website for the Alna Senter. All data within the site including the shop logos are imported into Flash at runtime. Flash then using the new Bitmap technology in Flash 8, resizes and positions the imported assets according to grid positions detailed in the XML.
Completed:28/03/2007
Client:Polyesterland
Web Link:Click Here



We were commissioned by our close partner Polyesterland.net to develop a brochure website for the fashion designer Dobloug. Polyesterland created the initial concept and graphic design and Interactivelabs helped develop and deliver this concept. The website uses Flash to deliver a rich user experience that is chic and contemporary. The advantage of using Flash in this instance is the user's seamless interactive experience, the user interface loads and stylishly transitions to present the new content. The site was designed that if the user has a fast enough internet connection, they will perceive no interruption from loading bar etc as they indulge in the sites content. The client image content and product category is easily uploaded and updated via a content management system and database that feeds the Flash front end.
Completed:01/12/2006
Client:Polyesterland
Web Link:Click Here


This project instance details the latest version of the Vpress website. Vpress has grown and over the last six years from an ingenious startup to a powerful and significant player in the print industry. The latest website required a updated approach to not only promote their inspired implementation of their software but reveal the human and customer friendly quality. A major feature of the latest website is the Coreprint Movie, a piece of motion graphic information design deployed to convey the benefits and distinction of the Coreprint software from the traditional method of print ordering.
Completed:20/09/2006
Client:Vpress Limited
Web Link:Click Here


Flash content specifically designed and developed with step by step instructions for learning Flash basics. The content based around a immersive school weather learning resource, featured drawing objects, symbols, tweening, animating along a path. And finally using ActionScript to control the timeline and make a popup window appear and disappear.
Completed:14/05/2006
Client:University of Glamorgan


Interactivelabs was commissioned to design an interactive world map that gave the user the ability to dynamically zoom in and out to view the multitude of sea ports. The map is created in Flash using AS2 / PHP and MYSQL. All data is dynamic, the port info is imported at runtime including coordinates, title and url. Administering the map is simple and obvious, login to the map via admin mode and an additional set of admin features are revealed. The admin user can add a new port in a specific position by drag and drop. Enter the relevant information and press save. Interactivelabs developed the front end and PHP connection, while Chris Gibson put in all the hard work on the MYSQL database.
Completed:22/02/2006
Client:IChameleon
Web Link:Click Here


Design of A0 size posters for components of the Coreprint Print Management System. Entirely vector artwork designed in Illustrator. Even the screenshots were reproduced in vector format to provide 100% quality at the high resolution.
Completed:11/11/2005
Client:Vpress Ltd












Interactive Labs was commissioned by Doggett Jones to create 3 stimulating and dynamic moving image vignettes based on visual concepts already designed by Doggett Jones. The three vignettes would visualise the elements of Burro Happold's design ethos; Buildings, Infrastructure and Environment. Each individual vignette portrays the component by animating the abstract forms through space. The Buildings vignette conveys form, construction and volume, while the Infrastructure vignette conveys communication, logistics and network. Finally the Environment vignette conveys themes of fluidity, organic structure and complexity. All three pieces of moving image where composed in After Effects using the power of nested compositions and After Effects particle generator.
Completed:27/09/2005
Client:Doggett Jones
Web Link:Click Here




The interactive map allows the user to navigate to the chosen destination visually. By clicking on a country forwards the user to the country map which contains further specific areas from which to explore. The current top level map is focused around the Mediterranean and Europe, other countries are available by rolling over the globe that will then provide a dropdown menu of countries and spin to the correct global location upon rollover. The user also has the option of rolling over links to the countries whereby the Flash map highlights the area.
Completed:12/04/2005
Client:Vpress Ltd





A new printing technology company commissioned Interactive Labs to design and develop their Brand, print and new media needs, Vpress was created and its brand identity. Over the last six years Interactive labs have provided print design solutions for Vpress, this includes, business stationery, posters, flyers, and of particular interest brochure design. The brochure includes a series of inserts that individually brand the unique components of the Vpress system, 'Coreprint'. The identity for each component portrays the individual nature and power of each component.
Completed:02/02/2004
Client:Vpress Limited








Commissioned by Six Films to design and develop a striking website for STA Graydon to deliver their informative and in-depth content via an engaging manor. This resulted in an approach to present concise animated information supported by motion graphics and a seamless interactive experience. Interactive forms were a crucial part of the functionality of the site, in order to retain a consistent seamless interactive experience the forms were integrated into Flash. By using Flash to construct the form the user could easily navigate the multipage form without any server calls and therefore provide a clear and responsive interactive experience. The combination of Flash motion graphics, rich interactivity and Database technology throughout this project, allowed the dynamic creation of live data delivered through a televisual experience, until this time still a rarity.
Completed:18/10/2003
Client:Six Group






We were approached by Anne Thorne Architects Partnership (ATAP) to develop a European funded web/CD Rom architecture project. The content would be prepared by ATAP and Interactive Labs would design and develop a vehicle that would bring this content to the user. The project was also run in parallel to a similar Greek and French project based on Athens and Paris respectively. Each countries project had to available to each other countries language. The main concept was to advocate to the user, seven London walks each containing several buildings of interest. This promoted the design of three tiers: London Level, Walk Level and finally the Building Level. The user would initially start by viewing all the walks visually imposed on the map on London. The user can then select a walks and indulge in walk specific material and information via a 3 dimensional map before actually selecting any building of interest, whereupon the user can engross themselves in specific details of that architecture.
Completed:18/12/2002
Client:Anne Thorne Architects Partnership






The brief required the design of a user experience that was aesthetically designed to be attractive to the targeted customer base, intuitive at all times without the need for instruction. Clean simple and contemporary are the key words here. The branding and design needed to convey a natural organic feel but without being rurally dirty. The site design, imagery and brand were developed to equally suit an excusive bar or restaurant. This allows the user to step into the garden realm while still feeling they are indulging in something with class and exclusivity. The websites layout is split in to two parts. The two bottom strips are static and appear on every page. The very bottom grey bar handles the extra additional information not used in the shopping browsing process. The leaf rectangle is dedicated to presenting the important Basket link and customer accounts link. This ensures the user has the ability to access the sites main functionality without getting lost. The top part of the layout is dedicated to information that will change depending whether you are viewing the home page, product section or basket etc. The Layout is deliberately light and clean in order to introduce the brand to the user.
Completed:07/10/2002
Client:grassretail






Commissioned by the short lived but awesome Symbiotica to design and develop a comprehensive presentation application for the German marking company UGW. The application developed in Director with Flash integration delivered a rich media non linear presentation. Each page within the presentation transitioned uniquely from one page to another, and dynamically. Due to the non linear nature of the presentation the presenter could move from one page to any other page via a dynamically composed series of animations, providing a slick and seamless experience. In addition to the benefits of the dynamic transitions, the method of construction enabled infinite expandability and reformation.
Completed:07/02/2002
Client:Symbiotica












Verus Modus 'real space' provides a solution for an online environment that artists and musicians use to exhibit work. Digital unknown information is generally invisible unless you the user are directed specifically at it. Verus Modus gives the artists information (their work) visible form and location within a virtual city. Visitors transverse the space by walking their avatar throughout the streets intermingled with thousands of other online visitors. Don't know how to get to a venue? well simply ask someone. Gossip and rumour are all important mechanisms in distributing information through out the city; this is how visitors find out what's hot and what's not. The aim of this project was to conquer the problem for unknown artists exhibiting in the media and on the Internet; you will not be able to get an audience if people don't know you exist. The visuals within this feature in this project instance are captured from our animated film detailing the key points of the Verus Modus concept.
Completed:01/06/2001
Client:Internal



Experimental sound navigation system, by manipulating the 3Dimensional space users interact with the sound that they hear and also what information they view. The user can interact with the composition of the music by adding, subtracting and interchanging various sounds from the sound dock. When sounds are added to the 3Dimensional Sound Space a 'count in' indicator shows the beats left until the sound will play and sync with the rest of the currently playing sounds. Each sound can be individually placed within the 3Dimentional space, providing significant scope for manipulating the sound the user hears. Navigation links rotate when clicked to nearest point toward the user and so there for have a unique sound representing each peace of information.
Completed:01/06/2001
Client:Indie Futura




An experiment with interface design to interact with, complex multifaceted narratives. The narrative is split into narrative compositions of relevant scenes to form differing points of view. Essentially the narrative is deconstructed into a series of edits. Once the user has selected a composed edit or journey as I call them they can sit back and experience the unique point of view that that journey provides. The user if they wish can step out of the journey and then navigate through the other differing journeys to comprehend of the overall meaning of the narrative, see connections between journeys or to jump to different scenes or journeys. By visualising the narrative in this way aids the user in understanding the overall construction of the narrative. The interface design allowing the easy scanning of scenes with each journey consists of using thumbnails of each scene within a 3 dimensional deck of cards format. The interface works by stepping through each card (scene) to find the scene you want. For the record this interface concept was designed and tested way before the likes of Apple's Cover Flow and Microsoft's Application Switcher saw the light of day. We expect a large cheque through the post any day now.
Completed:19/12/2000
Client:Internal






Installation deployed interactive environment created to provide an interactive experience that conveys the emotion and feelings felt by interacting in the real Canary Wharf environment. The user begins by floating in a sterile white 3 dimensional void. The user can travel through the void via a minimum of controls, which reveal in the distance floating isolated objects of 3D structures. These are zones of further interactive content. The zones contain interactive content that portrays specific ideals and emotions that the real environment exudes. These zones are Sound, Location, Information, Transport and Video. The void concept allows these ideals to be communicated to the users more successfully. The void concept apart from dealing with size, distance and scale, allows the user to experience the emotions such as isolation and sensations of a surreal nature. This all comes together to induce feelings of a dreamlike alien virtual world. The zones exist separately with no real effort to provide a sense of real useful information about the content and its location, this would allow the user to become more comfortable with the environment and therefore erode the sense of isolation and disorientation. The five zones deliver interactive information covering most essential components of the real interactive experience. The initial zone Location attempts to deal with spatial issues of scale, proportion and construction. The Transport zone provides a holistic overview of the transport infrastructure. The Video zone delivers the visual component, allowing the user to interactively compose their exposure to differing video streams. The Sound zone provides opportunity for the user to dynamically sample sounds from around the environment and finally the Information zone outlines the details of the project.
Completed:19/12/2000
Client:Internal
Our Mission
Interactivelabs’ aim is to create a fertile environment in which talented designers can work together in equal partnership. As a relatively small group, we are able to strike up a close relationship with the people we work for –allowing us to stay flexible.
Interactivelabs’ mission is simply to create the best possible work we can. This mission is equally beneficial for our clients and us; we strive to find better ways of interacting with computers and communicating ideas + messages. We keep our team small and focused, stay excited about our work and endeavor to make cool stuff.
History
Henry Holland and John Hornsby formed Interactivelabs in 2001. The lab is an association of designers rather than a company; this reduces dependency on the part of individuals thus allowing us to handle any scale of project. Being independent also allows us pursue our own objectives; therefore we are happier and work better.
Our Links
Interactivelabs maintains a strong link with Ravensbourne College, London. All active members of Interactivelabs are lecturers on the Interaction Design BA course at Ravensbourne. At interactiveLabs we believe that a close connection with education is paramount to achieving our mission; we recognize the need for continual development. The areas in which we work are fast moving, we need exposure to the new ideas and methods which only develop in the educational arena.
Virtual Environments
What are virtual environments? Computers allow us to free ourselves from the limitations of the three dimensions; virtual environments allow an enhanced level of exploration and interaction with information. A virtual environment can be based on any visual metaphor, yet allows a user heightened powers of sight, understanding and control.
We create, interactive, immersive computer environments for deployment on the Internet, in kiosks and on standalone computers.
Internet Communications
We build and deliver above average Internet solutions, using technology and design to enhance our clients brand identity and communicate their message. We specialize in highly interactive new media solutions, since it gives our clients the power to reach out to their audience as well as creating a more enjoyable experience for the user.
We create and host highly interactive bespoke web solutions, which utilize rich media.
SoundScapes, Games + Interactive Narratives
We can now go far beyond traditional communication techniques, because we can make the whole experience engaging. Why put up with a printed poster when it possible to create an object which not only talks to the user; it has a conversation. By introducing the element of play, we give the user something for themselves. Making someone smile, letting them take the controls or shaping the direction of a story gives people added value that stays with them for longer.
We create media rich devices that are fun, visual and engaging.
Branding + Identity
A brand can no longer be limited to print design – brands now have to exist as transportable devices for deployment in any medium. Branding must be scaleable and dynamic in order to stay relevant in the electronic age. In addition, branding and identity is the focal point of any exercise, it must exhibit a symbiotic relationship with media – the brand should reflect content and vise versa.
We create quality branding for screen and print; we treat our clients’ brand and identity as an integral part of their media operations.